Watch the History of AMG – Video

Jason Siu
by Jason Siu

AMG, Mercedes-Benz‘s high-performance sub-brand, celebrates its 45th birthday this year. The commemorate the anniversary, AMG has been working diligently on unique campaigns about the brand.

Now the German automaker has released a very detailed video about its history, starting from 1967 all the way to the present. Throughout those years, AMG has been responsible for all of Mercedes-Benz’s motorsport activities as well as the development of its high-end models. Most recently, the SLS has become the new flagship for the automaker.

The founder of AMG, Hans Werner Aufrecht once said, “You can’t really improve a Mercedes…but you can make it different.” That might have been true at one point but there’s no denying the heavy margin in favor of AMG vehicles today.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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