Audi City to Open in Central London

Jason Siu
by Jason Siu

Looking for ways to revolutionize the car shopping experience, Audi will be opening an upscale retail center in Central London called “Audi City,” offering a new and innovative way to shop for your car.

The goal is to offer a premier shopping experience, with the location staffed with product experts and a “customer relationship manager” to help with the customers. Some most of its popular models will be physically displayed on hand, the automaker will have every vehicle on its lineup available to view virtually in life size.

Of course, each Audi City location will also have a dealership so that customers can arrange test drives after getting a refresher on all the models in Audi’s lineup. It’s a move to match what BMW is doing with its i Brand stores, but ultimately it’s a move that every upscale automaker should be making in today’s world.

For example, Tesla opened a retail location in a New York to take a different tack on car sales. Instead of the sometimes intimidating experience visiting a dealer can be, the brand is offering a boutique-style experience to anyone stopping in.

GALLERY: Audi City

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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