Former GM Marketing Head Joel Ewanick Joins Fisker
After a controversial exit from General Motors, Joel Ewanick has found a new home as interim chief commercial officer at Fisker Automotive.
After being ousted as the global marketing chief at General Motors earlier this year, Ewanick was recently hired as a marketing consultant by Fisker and will remain a consultant even as he assumes his new position of interim chief commercial officer.
SEE ALSO: GM Global Marketing Head Joel Ewanick Leaves Company
It appears that Ewanick will hold the position as the American electric automaker seeks “to appoint a long-term successor” to Richard Beattie, who is retiring. Ewanick will be tasked with guiding Fisker through the interim period, according to Tony Posawatz, Fisker’s chief executive.
Ewanick will be reunited with Posawatz who was the former Chevrolet Volt chief engineer.
[Source: Automotive News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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