Infiniti, Red Bull Racing Extend Partnership
Infiniti and Red Bull Racing are extending their partnership originally established back in March 2011, with the Japanese automaker set to become a major technical partner starting with the 2013 Formula One season.
The three-time FIA Formula One Constructors’ World Champion team will also be renamed to Infiniti Red Bull Racing with the automaker becoming more involved with the team’s engineering and development projects. The extended partnership will begin next year and will initially carry to the end of the 2016 season.
“While our first 24-months have been very beneficial to both parties, our new deeper relationship will bring increased advantages to Infiniti and Red Bull Racing,” said Johan de Nysschen, President of Infiniti. “As title partner, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation