Mercedes Offers up to $5,000 in Discounts to VIP Customers
Going punch-for-punch with rival BMW, Mercedes-Benz has put up its own incentives to protect its lead in the US luxury market.
Mercedes is currently holding a 5,221 unit lead against BMW through September and wants to close out the year strong in order to top BMW in sales. To answer BMW’s promotion of skipping up to three lease payments, Mercedes is letting owners of all models except the ML450 Hybrid to skip five payments to buy or lease any 2012 or 2013 model year vehicle.
As for VIP customers, the massive incentive deal is up to the discretion of the dealership’s general manager with cash offers for various models ranging from $750 for the C-Class and $2,250 for the E-Class to $3,000 for the GLK-Class and $3,275 for S-Class models. The $5,000 cash offer is reserved for the GL-Class SUV.
[Source: Bloomberg]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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