Fiat, Chrysler Offer Rebates to Volkswagen Owners
Interested in a Fiat or Chrysler and currently driving around in a Volkswagen? The automaker is now offering a $1,000 rebate to current VW owners in America if they wish to buy a Fiat or Chrysler vehicle.
Though it might seem a tactic for Fiat-Chrysler to move some vehicles against Europe’s largest automaker, the jab is actually spearheaded by Sergio Marchionne, CEO of Fiat SpA, who has been in disagreement with Volkswagen over auto pricing in Europe.
Marchionne was recently chosen for a second one-year term as president of the European Automobile Manufacturers’ Association where he has been calling for cooperation among the region’s carmakers to close factories as the European automotive industry continues to struggle. Volkswagen has been one of the German automakers that have been adamant against the strategy.
According to the Chrysler website, the U.S. rebate offer is available for current Volkswagen owners looking into buying a Fiat or Chrysler vehicle. Buyers don’t even have to sell or trade-in their Volkswagen to take advantage of the deal.
[Source: Detroit News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Oh, and I thought it was so they could buy cars that didn't have doors fall off while crash testing them.............