Lotus Looks to Boost Sales 5 Times by 2015
Lotus Group’s parent company DRB Hicom is predicting some lofty goals for the small sports car company, confident that by 2015 the brand will be selling between 4,000 and 5,000 units per year.
In 2012 Lotus produced just 1,043 cars, still a long way off from 4,000. The estimate is based on the increasing global demand for sports cars and the new management at DRB-Hicom.
“To change something that has been there for 16 years is not easy, but the management team is very innovative and forthcoming,” said DRB-Hicom cheif Datuk Seri Mohd Khamil Jamil. “We know there is competition in the market. However, with our quality and standard enhancements of the Lotus, we are confident we can compete.”
Lotus’ biggest markets are China, Japan and North America, though the brand is expanding, having just opened a new dealership in Kuala Lumpur.
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[Source: Autocar]
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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5000 seems like a realistic goal. I'd rather see them develop a sub-brand and go down market in higher volume. Making 5000 per car when you sell 20,000 cars is better than making 10,000 per car at 5,000 cars.
I love my Lotus Elise and drive it everywhere, but the most frequent thing said to me is "What is that?". I say "It is a Lotus Elise." Them: "Who makes Lotus?" Lotus needs to do a little marketing!