Ford, Chevy and Toyota: No Plans for Diesel Half-Tons

Stephen Elmer
by Stephen Elmer

Chrysler’s Ram truck brand announced an industry first diesel engine option in the Ram 1500 today, a move which the company’s rivals will be watching closely, though none of them have any plans to emulate.

Ford’s U.S. truck communications manager Mike Levine told that Ford has no plans for a diesel F-150, and that Ford’s EcoBoost engines will remain competitive in the segment.

Toyota’s chief truck engineer Mike Sweers said something similar; that the Japanese brand’s V8 engines are tried, tested and true, and diesel is not on the docket.

When asked about diesel engines for the Silverado, Chevrolet truck communications manager Tom Wilkinson responded: “[Chevrolet] looked at diesels for [light-duty] pickups but [we] don’t have plans for one at this point.” Essentially, he said, it “comes down to cost of ownership, with the slightly higher fuel economy offset by the higher cost of the truck and relatively high cost of diesel fuel.”

Cost of ownership was also brought up by Toyota engineer Mike Sweers, saying that the company, “can’t justify a diesel engine” in the new 2014 Tundra, because the cost of ownership would be too high.

SEE ALSO: RAM 1500 Becomes Industry-First Half-Ton Diesel Pickup

Diesel engine parts are more expensive than gas engine components, and on top of that, diesel fuel is more expensive at the pump. Clearly Ram thinks that the diesel option will pay off, while its rivals say customers won’t be willing to pay the extra money for the oil-burning engine.

The 2014 Jeep Grand Cherokee is expected to achieve 30 mpg highway when equipped with the same 3.0-liter diesel and 8-speed automatic transmission that will find its way under the hood of the Ram 1500.

The 3.5-liter EcoBoost powered F-150 is EPA rated at 21 mpg highway, while the 2013 Silverado achieves 21 mpg highway when equipped with the 5.3-liter V8. The 2013 Toyota Tundra brings up the rear with 19 mpg highway when equipped with the 4.6-liter gas motor, leaving the Ram as the clear fuel economy winner, assuming it achieves around the same numbers as the Grand Cherokee is estimated to hit.

While the brands seem to be united in their plan not to offer a comparable diesel half-ton truck, their opinions might change if the 3.0-liter diesel Ram turns out to be a hit.

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

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  • Travis Dietz Travis Dietz on Apr 20, 2013

    Yes way to go dodge as long as they keep the cost down to build and we don't see that diesel option passed on to us at a $5,000 to $7,000 option with a $2500 for the 8 speed auto. Know for those of

  • Travis Dietz Travis Dietz on Apr 20, 2013

    For those of you that that need a history lesson for half ton diesel take a look chevy because that is who innovated the half ton diesel . They have had a half ton diesel option from 1982 2000 with a 28 mpg hwy they stop production in 2000 to focus on the next generation of diesel engine the 6.6 Duramax . And the reason the haven't put a diesel option back into the half tons was because of new emissions law and regulations . But I can guarantee that you will see a diesel option in the up coming 2014 Silverado half ton . Ford is going the other direction with the Eco boost witch I am not a fan of a twin turbo gas truck so all you ford eco boost owners look into getting some turbos when you start putting a load on them because they will be popping them with age never fails with a gas . oil burning is the way to go