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Ram 1500 to Gain Diesel Engine

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Chrysler’s Ram truck brand will break new ground in the half-ton pickup truck category tomorrow, announcing it will be first to offer a diesel engine in the hotly contested segment.

The engine will be the very same one just launched in the 2014 Jeep Grand Cherokee, which in that platform makes 420 lb-ft of torque, is set to achieve 30 mpg on the highway and can tow up to 7400 lbs.

According to an early report, the decision to move ahead with production of the Ram 1500 diesel was made based on consumer demand. Ram CEO Fred Diaz is also cited as saying he expects the diesel-powered 1500 to be much more than a niche product; a strong indication that Ram is looking to further grow its sales to challenge Chevrolet, GMC and the long-reigning sales champ in the pickup segment, the Ford F150.

[Source: USAToday]