Top Fiat Dealers Will Be First to Get Alfa Romeo 4C
A Chrysler Group executive has said that Fiat dealerships meeting sales and customer service goals will be the first to get the Alfa Romeo 4C when it goes on sale in America.
Not all Fiat dealerships will be guaranteed Alfa Romeo franchises according to Peter Grady, Chrysler Group vice president for network development and fleet. In total, 1,000 Alfa Romeo 4Cs will be allocated for the United States yearly and annual output of the sports car will be set at 2,500 units.
SEE ALSO: Alfa Romeo 4C to Have 237-HP
The automaker also announced that it intends to have 220 U.S. Fiat dealerships open by October 1; Fiat currently has 202 dealerships in America. In addition, the Chrysler Group will be flexible on Fiat dealerships having attached service departments in order to sell Alfa Romeo models. Previously, it was mandatory, but given the low volume of the 4C, Chrysler is willing to address it on a case-to-case basis.
The Alfa Romeo 4C is the only model heading to America until 2015.
“The 4C is the first vehicle that comes at the end of this calendar year, and it’s going to go to the current Fiat dealers that are performing,” Grady said in an interview during the National Automobile Dealers Association convention. “So if you’re selling and you’re taking care of your customer, you’ll be first up for Alfa Romeo.”
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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