Toyota Hybrids Gaining Popularity in Europe

Jason Siu
by Jason Siu

Toyota and Lexus hybrid models are gaining popularity in Europe, where diesel engines are typically more popular.

Annual sales of the Japanese automaker’s hybrid models broke 100,000 in Europe for the first time last year, with a 29 percent increase in demand compared to 2011. In total 83,699 hybrids from Toyota’s brand were sold last year in Europe, while Lexus moved 25,779 units for a grand total of 109,478.

Surprisingly, hybrids accounted for 90 percent of Lexus vehicle sales in western Europe last year. In comparison, Toyota and Lexus sold over 325,000 hybrids last year in America.

[Source: Automotive News]

Discuss this story at

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation