Honda Fit EV Demand Skyrockets as Lease Price Slashed
After lowering the lease price of its Fit EV, Honda acknowledges that it grossly underestimated the demand that might create.
At the end of last month, the Japanese automaker announced that it would lower the lease price for its Fit EV from $389 a month to $259 a month, causing a boom of consumers showing up at dealerships to take advantage of the deal. So much so, that a majority of dealerships that are allowed to lease the Fit EV have no inventory.
SEE ALSO: Honda Fit EV Review
Honda is addressing the rise in demand and the low supply as simply a “temporary inventory issue” and that the Fit EV is not sold out. The automaker is working hard to bring more Fit EVs to dealership showrooms to satisfy the increase in demand.
Along with lowering the lease price of its Fit EV, Honda’s offer involves no money down, unlimited mileage, routine maintenance, collision coverage, and a free 240-volt EV home charging station. Prior to the announcement on the lease special, Honda had leased just 176 Fit EVs in the first 11 months the vehicle was on the market. A mere two weeks after dropping the price, another 144 Fit EVs were leased off dealer lots in America.
The Honda Fit EV is available in California, Oregon, New York, New Jersey, Massachusetts, Maryland, Rhode Island, and Connecticut.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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