Jaguar Launching More Affordable Models in 2015
Jaguar is planning to move mainstream in 2015, launching new affordable models that will appeal to the mass market.
Hoping to mimic the success of sister brand Land Rover, Jaguar will be introducing lower-cost luxury models in the form of a compact sedan and crossover in the second half of 2015. Currently, the British automaker is known for its large sedans and sporty coupes, but will be expanding its range into the fastest growing segments in terms of global sales.
An official announcement about the new range is expected to come at the 2013 Frankfurt Motor Show and will position Jaguar to go into direct competition with popular BMW models such as the 3 Series. The new range of vehicles are expected to be all-aluminum as seen on the recent XJ.
[Source: NY Times]
Discuss this story at Luxury4Play.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation