Hyundai Kicks Off Seventh Year of Ads During Super Bowl

Sami Haj-Assaad
by Sami Haj-Assaad

While the NFL season is just about to start, Hyundai is already eyeing a return to the Super Bowl. With two commercials appearing on February 2, 2014 the Korean automaker will celebrate its seventh year of advertising during the big game.

“The Super Bowl is the ultimate stage for showcasing the Hyundai brand and our vehicles,” said Steve Shannon from Hyundai VP of marketing. “We look forward to being a part of advertising’s biggest day again and we can’t wait to show off our new ads and industry-leading products.”

The team at Hyundai have yet to reveal any details of the commercials that will air during Super Bowl XLVIII.

“We’re not quite ready to discuss which vehicles we’ll be featuring,” said Shannon. “But as football fever begins again across the country, we couldn’t wait any longer to let everyone know that we’ll be back for Super Bowl XLVIII.”

Hyundai recently featured the new seven-passenger Santa Fe and the Sonata Turbo during Super Bowl XLVII, you can revisit them below.

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Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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