Volvo R-Design Models Are Swedish for Sporty

Jason Siu
by Jason Siu

Under the bright Hollywood lights, ordinary just doesn’t cut it – that’s why this year at the 2013 LA Auto Show, Volvo brought out its R-Design models.

The S60, V60 and XC60 all took center stage in R-Design trim this year for the Swedish automaker, sporting a bright red shade. Noticeably missing, however, were the signature Polestar-painted products, but it’s clear that Volvo is aiming at a new crowd. The R-Design vehicles feature a more aggressive front end, a frameless matte black grille with high-gloss black stripes, a silk metal diagonal and a refined R-Design emblem. Exterior changes are similar across all three models, adding more life and proving Volvo vehicles can be exciting and not just all about safety.

SEE ALSO: 2013 LA Auto Show Coverage

The interior of each car also sees upgrades with a blend of black nubuck textile and perforated leather found in each cabin. The embroidered R-Design logo with a blue “R” is a nice accent and the stainless steel tread plates also feature a bright blue “R” on them.

Both the S60 and V60 models are available with 19-inch wheels while XC60 owners can opt for larger 20-inch wheels. All three models were shown off on 2014 model year vehicles, as Volvo works hard to not only become relevant once again in North America, but become a respect global automaker.

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GALLERY: Volvo S60 R-Design Live Photos

GALLERY: Volvo V60 R-Design Live Photos

GALLERY: Volvo XC60 R-Design Live Photos

Discuss this story at our Volvo forum.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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