Kia Teases New Sports Car Concept Before Detroit

Luke Vandezande
by Luke Vandezande

Kia is teasing a new 2+2 sports car concept that will debut next month during the Detroit Auto Show.

The Korean company hasn’t released specific details about the concept yet aside from its seat configuration, but it says the vehicle is “aimed at delivering head-turning looks whilst providing superb driving enjoyment whether on the road or at the track.”

Designed in California, the car will probably include stylistic elements that will show up in future products from the company. While Hyundai and Kia understandably share platforms and oily bits, the two are working to distance themselves from one another from a branding perspective. Hyundai offers the Genesis Coupe sports car and both the Genesis and Equus sedans meant to be luxury sedan fighters.

Kia’s upcoming K900 shares its platform with the Hyundai’s Equus flagship, but there isn’t a Kia version of the Genesis sedan. For that matter, Hyundai doesn’t toy at all in the sport sedan segment, which could leave a gap for its sister brand to slot in with a more enthusiast-focused product with four full seats.

There’s less than a month left until the press conference and official debut, so stay tuned.

Discuss this story at our Kia forum.

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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