GM Product Boss Wants an Affordable Wagon for America
Wagons aren’t popular in North America, but that doesn’t seem to matter to General Motors’ product chief who wants to see one in the automaker’s lineup.
When asked what sort of vehicle GM should make that it currently doesn’t, GM’s new product boss, Mark Reuss, commented that no automaker has “offered a really good, affordable wagon in the United States.”
Currently, the only wagon offered in the U.S. by an American automaker is the Cadillac CTS Sport Wagon, but priced over $40,000 it’s not exactly affordable – it’s also getting discontinued this year.
SEE ALSO: Chevrolet Cruze Station Wagon Makes World Debut: 2012 Geneva Motor Show
With the overwhelming growth of the crossover market, wagons for the most part, have fallen off shoppers’ radars. Though some German automakers such as BMW offer wagon variants, none of them can be had for under $30,000. The American automaker produces several wagon models for overseas sales, such as the Chevrolet Cruze station wagon, but Reuss believes a wagon that will appeal to Americans would have to be “really fun to drive.”
Even though Reuss would like to see a wagon join GM’s lineup of vehicles, he’d have to persuade new CEO Mary Barra that there’s a compelling business model behind one.
GALLERY: Chevrolet Cruze Station Wagon
[Source: Fox News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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I am a 31 year female not a old man, but I love my dodge challenger with a shaker. I have the only shaker model in Oregon or Washington. As for room my 300 lb husband can fit in and drive with no issues.