Jaguar Super Bowl Ad Celebrates the Villain


Did you ever notice that many Hollywood villains are played by British actors? Jaguar has, and is celebrating this British bad guy culture with its spot for the upcoming Super Bowl. 

Entitled Rendezvous, the commercial touts the tagline, “it’s good to be bad,” and features three prominent British actors, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, who have been made famous for playing the villain. The commercial was filmed in London and directed by Tom Hooper.

Jaguar’s new F-Type Coupe is the subject matter of the spot, and is featured throughout. Its sinister looks play right into the theme of the commercial, as does the car’s throaty exhaust note. 

Check it out below.

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1 Comment

Somnambulator says:

me likey