Jaguar Super Bowl Ad Celebrates the Villain

Stephen Elmer
by Stephen Elmer

Did you ever notice that many Hollywood villains are played by British actors? Jaguar has, and is celebrating this British bad guy culture with its spot for the upcoming Super Bowl.

Entitled Rendezvous, the commercial touts the tagline, “it’s good to be bad,” and features three prominent British actors, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, who have been made famous for playing the villain. The commercial was filmed in London and directed by Tom Hooper.

Jaguar’s new F-Type Coupe is the subject matter of the spot, and is featured throughout. Its sinister looks play right into the theme of the commercial, as does the car’s throaty exhaust note.

Check it out below.

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Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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