Five-Point Inspection: 2014 Ford Fiesta Five-Door SE

Craig Cole
by Craig Cole
Smaller is better. Obviously this isn’t true in every situation but for many drivers a compact or sub-compact car will meet their needs just as nicely as a midsize sedan or even some crossovers. After decades of neglect, automakers have finally started to share some of their excellent B-Segment offerings with American motorists. If you’ve been thinking about downsizing there really hasn’t been a better time to do it.

Ford’s offering in the subcompact segment is the style-focused Fiesta. This car has been on sale in North America for a few years now; if you remember it debuted with great fanfare from the company and their “Fiesta Movement” social-media campaign.

But that was then and rather redundantly today is now… make sense? The Blue Oval B-Segment vehicle has received a mild update for the 2014 model year to keep it competitive in the segment. But even with a refresh, is the Fiesta aging gracefully or is it best to buy something else?

The example provided for evaluation was an SE hatchback, which is one step up from the basest model. It drove out of the company’s Cuautitlán, Mexico assembly plant carrying an out-the-door price of $17,135. That figure includes $795 in delivery fees. The most affordable Fiesta hatchback can be had for a little less than $15,500; a comparable sedan version is about 500 bucks less.

As for updates, the Fiesta received a handful of really nice improvements this year. Most noticeably, the front end has been restyled to look more like the company’s hot new Fusion sedan. It’s more aggressive and considerably more handsome than before. Additionally, it benefits from a few new colors plus the company’s MyFord Touch infotainment system is now an option; it’s splashed across a bright 6.5-inch display screen.

Arguably the biggest news for 2014 is the availability of an ST version of the car. This performance-tuned Fiesta absolutely defines the term “pocket rocket.” It features a 197 HP EcoBoost engine, an addictively engaging chassis and the style to back up its swagger. Unfortunately our run-of-the-mill model did not wear ST badges, but that’s not necessarily a bad thing.

The Fiesta competes with other subcompacts including the Honda Fit, Chevy Sonic and Nissan Versa. The former two offerings provide some stiff competition for this little Ford, though it comes equipped for battle.

The Fiesta is powered by a 1.6-liter four-cylinder engine. While lacking direct fuel injection it still features variable valve timing on both the intake and exhaust camshafts, a feature that bolsters the bottom line. This smooth-running little engine puts out a respectable 120 hp with 112 lb-ft of torque, a little bit more than provided by the Honda Fit (117 hp, 106 lb-ft) though it does fall short of Chevy’s Sonic, which offers an optional 1.4-liter turbo (138 hp, 148 lb-ft).

GALLERY: 2014 Ford Fiesta Five-Door SE

The engine can be matched to a five-speed manual transmission or a six-speed dual-clutch automatic; our test car featured the former gearbox, which is light through the gears and easy to drive smoothly, something that can’t be said about the jerky-feeling self-shifter.

When it comes to fuel consumption the Fiesta doesn’t disappoint. Our test car stickered at 27 miles per gallon in city driving and 38 on the highway, numbers that made for a combined score of 31 mpg. In the real world we blew those scores away averaging a claimed 39.1. That’s a huge figure, especially since we drove it pretty hard in cold weather. Maybe the digital readout is optimistic.

With five doors, the Fiesta hatchback offers loads of room in a petite package. With the back seat locked in the upright position, the car offers nearly 15 cubic feet of space. Drop the rear bench and that number swells to nearly 25.5.

Unfortunately, the Fiesta’s cargo hold is not as useful as it could be. With the rear seats dropped the load floor is lumpier than a dirt road after monsoon season. The backrests don’t fold anywhere near flat, which results in a steeply angled surface that looks like a ski jump.

Honda’s Fit is a far more versatile subcompact. Its cargo hold serves up 20.6 cubic feet with the seat up and more than 57 with the backrest folded. Plus it’s got “Magic Seat” technology, which allows the lower cushions to flip and tumble like a Romanian gymnast, making it even more versatile.

Despite its economical origins the Fiesta delivers a surprisingly sporty on-road experience. The steering feel is nicely weighted with good feedback, though the ratio seems a bit quick, giving the car a nervous demeanor, especially on the highway.

The Fiesta SE rides on inoffensive-looking 15-inch alloy wheels that are wrapped in buzz-killing all-season tires. Fortunately, the rubber provided excellent traction in snow, ice and cold weather; there was zero slipping and sliding to report.

The Fiesta’s ride is unexpectedly stiff for a base car. It lets you know there are bumps in the road, and in Michigan our thoroughfares are riddled with ruts and potholes so there’s a lot going on when you take it for a spin. Of course that rough ride pays dividends in the form of impressive handling.

While far from fast, this car’s pint-sized engine (technically 3.38 pints) provides more than adequate acceleration in almost every driving situation. She likes to rev but provides pretty decent torque even down low. Remember, the engine only displaces 1.6-liters.

There’s little to complain about inside the Fiesta. The cabin is well built and constructed of high-quality materials, it’s got a really nice sound system and the design of the windows provides good all-around outward visibility. It even comes with heated front seats and do they get HOT!

From impressive fuel economy to attractive styling to affordable pricing there’s a lot to like about the Ford Fiesta. Aside from its shifter, which features an absurdly long-throw and somewhat confusing climate controls there’s little to knock it for.

Even though the Honda Fit trumps it in versatility and the Chevy Sonic has more horsepower and torque, the Fiesta is still one of the most desirable subcompact cars on the market today.

Discuss this story on our Ford forum.

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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