Cadillac ELR Ad Sticks It to Europe
Cadillac has released a new commercial for its ELR, poking fun at the brand’s European rivals at the same time.
The ad asks the age-old question of, “Why do we work so hard?” Before poking fun of other countries where they “work, stroll home, stop by the cafe” and take the entire month of August off.
SEE ALSO: 2014 Cadillac ELR Priced Above Model S at $76,000
It then goes on to mention some noticeable American achievements, such as landing on the moon and even throwing a nod to Bill Gates and the Wright Brothers. In other words, the commercial is all about American pride which is what the ELR is all about, or at least that’s the way Cadillac sees it.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Bmw15 looks like a absolute gay garbage mobile, I mean butt ugly, just fugly next to a elr or a telsa for that matter ! Theres you sour kraut bad taste in car design for ya..... The germs auto bacteria infestation are being neutralized by Caddy like raid on a cockroach.
This is a truly terrible ad, but not because I do or do not want to purchase a Cadillac. Whether or not I am not the target audience, I do not want to see cliches about the US or France used in this way. It is tiring and incredibly poor taste; so if people who buy Cadillacs are supposed to have taste, by ok-ing this ad, they show that they don't have it.