Cadillac Aims to Continue Worldwide Sales Growth
After experiencing impressive growth in global sales last year, Cadillac aims to continue that trend in 2014 and beyond.
Last year, Cadillac saw its global sales jump 28 percent, while in the U.S., sales rose just under 22 percent. Nearly 251,000 Cadillac vehicles were sold last year worldwide and the American automaker has its eyes set on once again growing by double-digit percentages globally and in the U.S. Three new or refreshed Cadillac models will be launching this year in the U.S. including the 2014 ELR, 2015 Escalade and 2015 ATS Coupe.
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But according to GM vice president of global design, Ed Welburn, this is just the beginning for the luxury automaker. The brand currently has “more Cadillacs under development today than at any other time in the history” of Cadillac, commented Welburn.
The automaker’s aim is to release at least a new product every year for the rest of the decade and is currently studying more variants for the ATS, including a convertible model. Cadillac expects to make more product announcements in the second half of the year, some of which will break into new segments.
General Motors expects Cadillac sales in China will double by 2015, where it sold over 50,000 vehicles last year.
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[Source: Detoit News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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