Honda, Acura Splitting Into Separate Divisions

Jason Siu
by Jason Siu

American Honda has revealed that it’ll be restructuring its U.S. operations to help further differentiate the Honda and Acura brands.

The new structure will be effective starting April 1 and will have Honda and Acura splitting into separate divisions for marketing and sales purposes. Along with the division split, several executives will be assigned new positions with John Mendel retaining responsibility of the overall American sales operations with a new title of executive vice president of the automobile sales division.

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For the two automakers, “The goal is to accelerate the already strong sales growth of both the Honda and Acura brands through a more cohesive strategy that we think will bring even greater focus to the unique needs of our Honda and Acura customers,” said Mendel.

Mike Accavitti will become senior vice president and general manager of the Acura division while Jeff Conrad will be named the same position for the Honda division. The change also hopes to help clear up Acura’s role in today’s marketplace as it gets ready to launch the new TLX.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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