Hyundai Genesis-Based SUV a Possibility: Exec
A Hyundai Genesis-based SUV is a possibility, according to a European executive for the Korean automaker.
Speaking at the 2014 Geneva Motor Show, Allan Rushforth, senior vice president and chief operating officer of Hyundai Motor Europe, suggested that the next logical step for the Genesis family would be a luxury-focused SUV. Recently, Hyundai unveiled the new 2015 Genesis sedan and it appears that it has high hopes for the nameplate.
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The Genesis family also consists of a sporty coupe model so it would be a natural expansion for the line to add a crossover or SUV model. Hyundai has enjoyed relative success with its Tucson and Santa Fe offerings, so a more upscale and luxurious addition to the lineup could benefit the brand’s image overall.
At the 2014 Geneva Motor Show, Hyundai showed off an Intrado concept, which offers hints at which direction Hyundai would like to go with a luxury SUV model.
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[Source: CarAdvice]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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