People Love the Buick Encore... Really
After a full year on the market, the Buick Encore has turned in impressive sales numbers with 97,311 units moved worldwide.
In the U.S., the American automaker sold 31,046 Encores in 2013 after entering the market at the end of last January. The luxury crossover’s sales helped the brand reach a global sales record of 1,032,056 units last year. According to the American automaker, Encore customers cite good fuel economy, high quality and exterior design as the top reasons for purchasing the crossover while one in two buyers came from a non-General Motors brand.
SEE ALSO: 2013 Buick Encore Review
The Encore is an Insurance Institute for Highway Safety 2013 Top Safety Pick and a five-star Overall Vehicle Score for safety from NHTSA.
“Right out of the gate, demand for the Encore was high,” said Tony DiSalle, vice president of Buick marketing. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology, and features in the right-sized vehicle for many customers.”
GALLERY: 2013 Buick Encore
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Of course people love the Encore. It is tall and spacious, with easy ingress/egress, yet economical and full-featured. Some also say it's cute.