Rolls-Royce Celebrates the Road Trip in Luxurious Fashion
The affluent Chinese sure love their ultra-luxurious sedans, and Rolls-Royce is looking to capture more market share.
Making its debut at the 2014 Beijing Motor Show is the Pinnacle Travel Phantom, a new Bespoke Collection model that was conceived to celebrate the Chinese love of travel and the success of Rolls-Royce’s Bespoke program in China. The two-tone exterior scheme is accented by Madeira Red with Silver Sand in the example that debuted in Beijing, but Rolls-Royce will also offer it with Infinity Black combined with Silver Haze or Melanite combined with Palladium.
SEE ALSO: Rolls-Royce Phantom to Carry on Until 2020
On the inside, a number of Morello Red and Seashell leather combinations are found on the seats, roofliner, pillars and door cards. Evoking even more luxury is Smoke Grey thread while showcasing the craftsmanship of the British automaker are individual fabric cushions. According to Rolls-Royce, 230 individual pieces of marquetry combine to create the striking motif of a cross-continental train speeding across a landscape with plumes of steam left in its wake.
“Bespoke is Rolls-Royce and our Chinese customers know it,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. “To celebrate China’s love of travel and the success of Bespoke in China, I am proud to unveil Pinnacle Travel Phantom. This car is a showcase of Rolls-Royce’s pre-eminence in Bespoke design seen through the prism of luxury travel.”
GALLERY: Rolls-Royce Pinnacle Travel Phantom
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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