BMW Leads Global Luxury Car Sales Race

Jason Siu
by Jason Siu

BMW is on track to sell over two-million vehicles this year.

Last month, the German automaker bested its rival Audi in sales thanks to strong demand for its 5 Series sedan and X5 SUV. BMW delivered about 1,000 more vehicles than Audi did in May, but the gap is closing. Through the first five months of this year, Audi has seen its sales climb 12 percent, which is outpacing BMW’s 11-percent gain.

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The new Audi A3 sedan helped the German automaker’s sales jump 26 percent in the U.S. last month while BMW has just released its 2 Series coupe to compete in the entry-level segment. In total, BMW delivered 153,023 vehicles in May while Audi moved 152,000 off dealership lots. Mercedes-Benz increased its deliveries by 10 percent in May to 134,031.

Over the course of five months, BMW has outsold Mercedes-Benz by about 80,700 units.

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[Source: Automotive News]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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