Chrysler 200 Ads Wax Predictably Patriotic
The latest series of Chrysler commercials focus on the new 200 mid-size sedan first shown during the Detroit Auto Show.
Like most of Chrysler’s commercials, the two-ad series focusing on the 200 frames the car as an American champion that stands apart from imports. The new sedan features Chrysler’s nine-speed automatic transmission; the same unit being used in the new Jeep Cherokee and bound for the upcoming Renegade.
With the current 200, Chrysler is continuing to pitch itself as an upscale American brand using its imported from Detroit tagline.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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Not sure where the "upscale" pitch was.
It's always fun to watch FiatChrysler rhapsodize about how American they are. It reminds me of the good old days when Lee Iacocca urged us to buy American and avoid those darn foreign cars, even while half his lineup and 2/3 of his parts came from Mitsubishi.