Fiat Commercial Campaign Uses Internet Memes
Fiat has released a new series of commercials based around the culture of Internet memes.
The commercials actually started out as a series of animated GIFs from The Richards Group for the Italian automaker’s Tumblr page. Anyone who spends time on the Internet every day will probably find familiar memes and sayings, such as the horse mask and the “Deal with it” phrase. Of course there’s also Reddit’s favorite: cats.
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Things get pretty strange, even for the Internet’s standards, especially considering these are actual commercials airing on TV. There’s even a person in a bunny suit twerking against a Fiat 500 if you’re just looking for entertainment. Fiat is also looking for people to submit their own animated GIFs.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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