GM Vehicles May Use Eye-Tracking Technology Soon
General Motors could be the first automaker with active technology to combat distracted driving.
CNBC reports that Seeing Machines has signed an agreement with Takata to supply the American automaker with tracking devices for up to 500,000 vehicles over the next three to five years. The technology will start by measuring the rotation of the head to alert drivers if they’re not spending enough time looking in certain areas such as the road ahead or the rear view mirror.
SEE ALSO: Distracted Driving is Bringing Self-Driving Cars to All
Seeing Machine’s technology could eventually also allow drivers to activate an app by simply looking at a certain area in the vehicle and then touching a button on the steering wheel. In addition, the devices could combat theft by identifying the driver or to even stop a teenager from using a car after a certain time. The company is also investing in technology that can supposedly measure how hard a driver is thinking by monitoring the dilation of the pupils and can combine facial data with sensors for vital signs such as blood alcohol levels and heart rate.
[Source: CNBC]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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