Lincoln Debuts Ads Starring Matthew McConaughey
Lincoln has debuted a trio of commercials for its new crossover.
Starring Matthew McConaughey, the three videos focus on the new MKC crossover and kicks off the American automaker’s “Live in Your Moment” campaign that is being directed by Nicolas Winding Refn. Two of the commercials will air on broadcast TV starting September 6.
SEE ALSO: 2015 Lincoln MKC Review
The ads reach for an authentic feel with each segment featuring McConaughey vocalizing his thoughts while driving around in the Lincoln MKC. The star’s personal thoughts are paired with commentary on the Lincoln brand as well as the new crossover.
GALLERY: 2015 Lincoln MKC
Discuss this story at our Lincoln MKC forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
Aw yeah Lincoln is doomed. Not only will they not live to see the next President, they won't even live to see Europe adopt the Ruble