'Trackhawk' to Be Jeep's New On-Road Performance Brand

Jason Siu
by Jason Siu

Fiat Chrysler Automobiles has filed a new trademark that hints at future changes for the Jeep lineup.

The American automaker has recently trademarked the term “Trackhawk,” though its use is up in the air. Naturally the trademark appears to be linked to the Trailhawk model but Jeep could be turning to the badge as a replacement for the SRT nameplate.

SEE ALSO: 2015 Jeep Grand Cherokee SRT Gets Performance Boost

With SRT becoming more associated with the Dodge brand, Jeep could be turning to the Trackhawk designation for its high-performance Jeep models. Speculation also includes a new model that is more focused on handling such as a high-performance Cherokee variant equipped with a four-cylinder turbocharged engine with all-wheel drive.

Of course the best possibility is that Chrysler is mulling over a Hellcat variant for its Jeep Grand Cherokee featuring the same 707-hp HEMI engine under the hood.

GALLERY: 2015 Jeep Grand Cherokee SRT

[Source: Allpar]

Discuss this story at our Jeep Cherokee forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Josh Mason Josh Mason on Oct 18, 2014

    Why not two Hellcat variants of the Grand Cherokee, Trackhawk aimed at the track, and maybe a Trailhawk with the Hellcat under the hood for the trail, see how well it can do when shaken up a bit?