Mazda Official Auto Sponsor of South by South West

Craig Cole
by Craig Cole

Mazda just announced that it’s become the official automobile sponsor of South by South West (SXSW), a music, film and interactive festival hosted annually in Austin, Texas.

The Japanese company has signed on in this capacity for three years. Executives believe the event is a perfect fit for the “Zoom-Zoom” brand, which appeals to younger motorists and people that enjoy driving.

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Of course the folks at SXSW appreciate Mazda’s patronage as one of the event’s super sponsors. The brand isn’t afraid to try new things, which fits hand-in-glove with what this festival is all about.

The upcoming 2015 installment of SXSW is scheduled to take place from March 13 – 22. Mazda’s presence at the festival will be announced at a later date.

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Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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 1 comment
  • Jilly Jilly on Oct 22, 2014

    I hope they distribute "SkyActiv" branded pills to the crowds as part of the promotion.