Range Rover Evoque SW1 Lends British Flare to Paris

Stephen Elmer
by Stephen Elmer

Land Rover has unveiled a special edition Range Rover Evoque at the 2014 Paris Motor Show today, celebrating the brand’s heritage.

The Evoque SW1 is inspired by Britain, which is obvious thanks to the Union Jack graphics all over the car. Available in five different colors, each SW1 Evoque is fitted with these special British graphics on the rear spoiler and the white mirror casings. A monochrome option is also available to finishs the graphics and details in a single color based on the main body color.

The motif continues on the inside where the Union Flag can be found on the rotary shift knob and shift paddles, though if the car is fit with a manual transmission then the gear shift gets the special graphics. Taurus Ebony leather wraps everything while the head rests and floor mats also carry the Union Flag.

2014 Paris Motor Show Coverage

This special edition model will also be the first Evoque model fitted with Land Rover’s advanced integrated laser Head-Up Display. The company says it uses laser holographic techniques to deliver superior color saturation and brightness to fight the “washout”effect from the sun.

GALLERY: Land Rover Range Rover Evoque SW1 Special Edition Live Photos

GALLERY: Land Rover Range Rover Evoque SW1 Special Edition

Discuss this story at our Land Rover Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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