AMG Seeks to Double Sales in Three Years
The Mercedes-AMG subbrand hopes to double its sales over the next three years by diversifying its portfolio with a less expensive product line.
Starting in January, 2015, Daimler’s performance brand will unveil the first two AMG Sport models meant to begin filling the price gap between Mercedes-Benz and Mercedes-AMG. More models will follow after that. Currently the AMG lineup spans from the CLA45 AMG starting at $48,375 all the way up to the new AMG GT that will be priced more in line with Porsche’s 911 Turbo when it arrives in showrooms next year. With the breadth of its current portfolio Mercedes-AMG already expects to sell well over 40,000 cars this year.
“In the next three years we aim to more than double our total sales for 2013,” AMG head Tobias Moers said, referring to the 32,200 vehicles it sold last year.
The AMG Sport models will offer increased engine output and standard 4Matic all-wheel drive along with chassis and brake parts borrowed from fully fledged AMG products.
For the C-Class, that will mean a model called the C450 that will use a 3.0-liter turbocharged V6 tuned to offer more horsepower than the current C400.
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