Scion IM Concept Teases a "Distinctively Sporty" Future
After a dearth of new products and slumping sales, Scion is looking to spice up its lineup once again with a “distinctively sporty” new model called the iM.
Teased ahead of its world premiere at the LA Auto Show in November, Scion says the car “reflects the evolution of Scion as the needs and desires of its youthful customers also evolve.”
Photos of the car will be shared on Instagram and those looking for more info can join the conversation online using the hashtag #iMDriven.
Scion’s Los Angeles Auto Show press conference will be held Wednesday, November 19, at 3:40 p.m. in the South Hall.
GALLERY: Scion iM Concept Car
Discuss this story at our Scion iM Forum
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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Great, probably another boring car from a company that's targeting a younger audience.
Is this that Scion version of the Toyota Auris?