Bentley Ponders Sub-Bentayga SUV
Bentley is thinking seriously about building a smaller SUV to sit below the upcoming Bentayga.
The Volkswagen Group owned ultra luxury brand plans to unveil its first SUV later this year before a launch toward the end of 2015 as a 2016 model year. Bentley competes directly with Rolls-Royce on product, unlike that company it is also actively engaged in chasing sales volume.
“We are keeping a close eye on what Land Rover has done with the Range Rover, Range Rover Sport and even the Evoque,” Bentley sales and marketing boss Kevin Rose said in an interview with Auto Express.
Bentley sales increased nine percent in 2014 to 11,020 vehicles.
[Source: Auto Express]
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Why does Bentley need SUVs? WHY?! I wish automakers would stop slavishly chasing increased sales and profits and at least feign staying true to their roots. Bentley is known for building luxurious, powerful, striking automobiles, NOT utility vehicles. BMW used to build "ultimate driving machines" but now they chase every crumb of white space, slicing and dicing the market like a cucumber going on a salad. To a lesser extent the same is true of Porsche.