Nissan Releases Super Bowl Ad Teaser

Stephen Elmer
by Stephen Elmer
NASHVILLE, Tenn. (Jan. 28, 2015) – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today.

Unlike other automakers, Nissan isn’t giving up its entire Super Bowl commercial before the big game.

Instead, the Japanese automaker has released the first 10 seconds of its 90-second commercial. Nissan’s campaign focuses on fathers and how hard it can be to have a solid work-life balance.

“You’ll also see two surprise products that will make cameo appearances in the full story on Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S.

The brand has also teamed up with a number of YouTube celebrities, all of which have made videos somehow tying into the theme of fatherhood.

Discuss this story at our Nissan Forum

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

More by Stephen Elmer

Comments
Join the conversation
 1 comment
Next