The Chrysler brand will be non-existent in the U.K. market starting in 2017.
Fiat Chrysler Automobiles’ deputy U.K. managing director Karl Howkins, shared with Autocar that the automaker will be pulling out of the market in a couple of years in order to focus other brands in its range, including Jeep. Howkins said that the decision was made because Chrysler’s product portfolio is no longer appealing to consumers in the UK as the CO2 emissions are too high on those vehicles. As a result, FCA will focus on the Jeep Renegade as well as new Alfa and Fiat products for the market.
Chrysler brand sales in the UK has been on a decline over the last few years, hitting 3,500 units in 2012 before dropping below 2,000 units last year. For the most part, the market in the UK has been shifting from large sedans and multi-purpose vehicles to SUVs and crossovers, which is the strength of the Jeep brand.
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