Apple ICar Must Be Self-Driving, Electric to Compete: Report

Jason Siu
by Jason Siu

An investment research company has released a report on the rumored Apple iCar.

According to Sanford C. Bernstein, Apple would have to create an autonomous electric vehicle, likely produced in China, in order to compete in the auto industry. Apple hasn’t announced that it is developing a vehicle, but it has been reported that the Apple car would arrive by 2020 and Bernstein admits that “the idea of an Apple iCar is not totally outlandish.” More importantly, when the company focuses on a product the report says it “usually aims for domination.”

SEE ALSO: Apple Car Could Arrive by 2020: Report

Compiled by Toni Sacconaghi, Bernstein’s U.S. IT Hardware analyst and auto analyst Max Warburton, the report also says it is likely that the tech giant is at the concept design stage of building a car and isn’t just focusing on automotive software and electronics. If the Apple iCar does become a reality, the analysts believe it will be a premium priced product, positioned similarly in the auto market as its other products are in the computer hardware, smartphone and tablet spaces.

The idea of an Apple iCar has been buzzing for the last few months: “It’s created a lot of fear and it’s probably going to trigger an R&D race. Carmakers are probably going to move much faster now to try to develop connectivity and potentially autonomous technology to make sure they at least understand it can be competitive with whatever gets put forward by Apple,” the report said.

Discuss this story at our Apple Car Forum.

[Source: Forbes]

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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Join the conversation
  • Craig Cole Craig Cole on Apr 13, 2015

    I'm so tired of hearing about an Apple car, so much speculation about what's most likely nothing.

  • Mike Mike on Apr 13, 2015

    Made in China. Heck to the no. That's all Apple knows how to do is manufacture in China, minus a few of their items. No thanks.