Apple Exec Calls Car 'Ultimate Mobile Device'
Even Apple executives are teasing the possibility of an iCar.
Apple’s senior vice president of operations Jeff Williams recently spoke at Code Conference calling the car “the ultimate mobile device” in response to a question from the audience about whether Apple plans to do something with its $100 billion in cash or not. It’s no secret that Apple is investing heavily into Apple CarPlay, but recent rumors suggest that the company is getting ready to dive into becoming an automaker, or at the very least, developing a vehicle in collaboration with an existing automaker.
SEE ALSO: Apple iCar Must be Self-Driving, Electric to Compete: Report
Williams might have just been playing into the media’s fascination with the prospect of an Apple iCar, but he could have also dropped a hint about Apple’s future. Unfortunately, he didn’t elaborate further.
If Apple does move forward with a vehicle of its own, it is believed that it won’t come to fruition until the end of the decade. As for what Apple decides to do to expand its horizons, Williams did shed some insight that the company will choose new business ideas based on “which ones are ones we think we can make a huge amount of difference.”
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[Source: Recode]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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