Suzuki Chief's Son Takes Over as Chairman and COO

Craig Cole
by Craig Cole

Out with the old, in with the new. Japanese automaker Suzuki is getting a fresh president and chief operating officer.

Osamu Suzuki, who’s 85 years old, has appointed his son, Toshihiro Suzuki, 56 years old, to the COO position. Despite his advanced years the elder Suzuki will continue to serve as chairman and CEO.

In addition to this management change the company also has a new board of directors. Osamu Honda has been nominated chief technology officer and Yasuhito Harayama as vice chairman.

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Going forward it appears as though Toshihiro is the heir apparent to family-controlled Suzuki. However, there is no news when this transition might take place.

Despite bowing out of the American automotive market back in late 2012 Suzuki is still a strong global player. It has joint ventures deals with other OEMs all over the world and is famous for its power products, things like motorcycles and ATVs.

Discuss this story on our Suzuki Forum.

Craig Cole
Craig Cole

Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor's Degree in Journalism to good use, he's always pumping out videos, reviews, and features for When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).

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