Jeep Has the Most Facebook Fans Among Automakers in the US
Over 4.6-million people have liked Jeep’s Facebook page.
Jeep is the top car brand in the U.S. based on number of fans with over 2.5 million while Ford is second with 2.4 million. The Chevrolet Camaro page isn’t far behind with 2.3 million with Mercedes-Benz (2.1 million) and the Chevrolet brand (1.7 million) rounding out the top five.
The study, conducted by Socialbakers, revealed that the average automaker in the U.S. has 787,074 Facebook likes, 314,435 interactions on page posts, 127 page posts and 456 interactions per 1,000 likes. The study also totaled the number of interactions from January 1 through June 30, with Mercedes-Benz topping the list with over 3 million interactions. Lexus was second with over 2 million while Subaru was third with 1.8 million.
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When it comes to interactions per 1000 fans, Chevrolet Performance took the top crown at 1,702 interactions, thanks to its recent campaign for the new #CamaroSix. Nissan came in second with 1,276 interactions while Subaru was in third with 913 interactions. The Japanese automaker’s latest campaign, #DogTestedDogApproved was actually the top post by interactions with a total of 245,025 interactions. The Chevrolet Camaro campaign was second with 111,029 total interactions while Nissan recently did a throwback Thursday #TBT post featuring an R34 Skyline GT-R that got 77,333 interactions.
[Source: AdWeek]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Hi Jason, can you find out for us which automakers have the LEAST facebook fans?