2016 Toyota Prius Video, First Look
The fourth-generation 2016 Toyota Prius has finally arrived.
After reportedly being delayed because its styling wasn’t exciting enough, the 2016 Toyota Prius was unveiled last night at a special event in Las Vegas, Nevada. Although Toyota opted not to release specifications for the next-generation hybrid, it did say that the 2016 Toyota Prius is expected to be at least 10 percent more efficient than the outgoing model when it goes on sale next year. The Japanese automaker also revealed that its engineers are developing an Eco model for even greater fuel efficiency.
SEE ALSO: 2016 Toyota Prius Revealed: 12 Things You Need to Know
The model was built new from the ground up on Toyota’s New Global Architecture and will be 2.4 inches longer and 0.6 inches wider than its predecessor. Toyota has already confirmed the new Prius will be one of the first models to benefit from Toyota Safety Sense, a suite of advanced driver-assistance technologies that includes pre-collision system with pedestrian detection, lane departure alert with steering assist, full-speed dynamic radar cruise control and automatic high beams.
Learn more about the all-new 2016 Toyota Prius by watching AutoGuide.com‘s first look video below.
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Discuss this story on our Toyota Prius Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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This may be the first look, but I hope it will be my last look.
I use to love Toyotas, but now they continue to come up with the ugliest cars on the road, except for the Corolla, Camry and Avalon that are borderline. Not trying to be picky, but Toyota should let US or Euro designers design their cars for the USA.