Hyundai's Instagram Quiz a Clever Use of Social Media
Hyundai has found a creative way to help car shoppers find the right crossover or SUV.
The Korean automaker turned to Instagram, creating an easy-to-follow quiz that spans across 18 different Instagram accounts and nearly 400 images to help shoppers determine whether the Santa Fe, Santa Fe Sport or Tucson is the right vehicle for them.
Essentially, users answer basic questions by selecting the image that represents their choice, and each answer takes them to a new Instagram account with a new question and new choices. Depending on which path they go down, each user will end up at one of three accounts matched to one of the Korean automaker’s crossover or SUV models.
SEE ALSO: 2016 Hyundai Tucson Price Slightly Increased
Questions on the quiz include “What time of the day makes you happiest?” and “What one thing do you always have with you?” If you’re interested in taking the quiz to see which Hyundai crossover or SUV is right for you, click here.
See a video of how it works below:
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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