Hyundai Ioniq Named as Prius-Fighter

Sami Haj-Assaad
by Sami Haj-Assaad
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hyundai ioniq named as prius fighter

It’s no secret that Hyundai is going to reveal a dedicated hybrid that will take on the Toyota Prius, but now we know the name for it.

Get ready to meet the Hyundai Ioniq, the name that slipped from of one of our sources familiar with Hyundai’s future product plans. Hyundai registered the name on June 5 of this year, with the Korean Intellectual Property Office. Then in July, Hyundai applied to trademark Ioniq with agencies in Europe, Malta, Great Britain, Canada and the World Intellectual Property Organization.

The name is a nod to a concept that Hyundai showed off in the 2012 Geneva Motor Show. Then called the i-oniq, the concept was an extended range electric vehicle, with very sexy styling.

Rumors are swirling around the powertrain. Expect the Ioniq to use a 1.6-liter four-cylinder engine mated to an electric motor and Hyundai’s compact lithium ion polymer battery back. This combination should make the dedicated hybrid more fuel efficient than the Sonata Hybrid, which gets 41 MPG combined. Helping to raise those fuel numbers is a very aerodynamic design, that looks very similar to the Toyota that Hyundai is taking aim at.

Discuss this story at our Hyundai Ioniq Forum

Sami Haj-Assaad
Sami Haj-Assaad

Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalist Association of Canada. Sami is also on the jury for the World Car Awards.

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Join the conversation
  • Johnls39 . Johnls39 . on Nov 04, 2015

    Why is it that other automakers can't make their own designs rather than copy off of Toyota. If I want a hybrid, might as well get the original rather than a copy cat of a design from other automakers like this from Hyundai and Honda.

    • DClark DClark on Nov 04, 2015

      Hyundai has been selling the Sonata Hybrid for years now; as technology gets less expensive it only makes sense to expand to make a less expensive hybrid (which automatically means it's going up against the Prius). I'm just surprised they created a specific model instead of calling it an Elantra Hybrid (though hard to tell with the wrap, it looks a lot more like the 2017 Elantra than a Prius).