Lexus Rumored to Be Considering Launching a Pickup Truck
Lexus has admitted that it has been studying the idea of offering a pickup truck.
The brand most known for its luxury sedans and SUVs recently revealed to Motoring that a pickup truck is one of the study items it has been looking at. The reveal comes from planning product head Makoto Tanaka who added that that it was “the least possible” of the vehicles that Lexus is currently studying. Models that the Japanese automaker are considering include a seven-seater RX and a compact crossover.
SEE ALSO: 2016 Lexus RX Review
For the most part, no luxury automaker has produced a pickup, but it’s hard to ignore how competitive the market has become for high-dolloar pickups. Mercedes-Benz plans to to offer a pickup of its own by 2020, although it probably won’t come to the U.S. Admittedly, a pickup truck offering is very low priority for the brand, but perhaps Lexus is onto something unique by even considering it.
It’s also hard to ignore the success Lexus has had with its SUVs including the GX and LX, so maybe a truck isn’t that far fetched for the brand.
[Source: Motoring]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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It worked soooooo well for Lincoln.
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