Google, Apple Further Along With Car Projects Than Expected: Daimler CEO

Jason Siu
by Jason Siu

Google and Apple are further along with their car projects than Daimler’s CEO Dieter Zetsche originally assumed.

Zetsche told German weekly Welt am Sonntag that in his recent visit to Silicon Valley, he found that both tech giants “can do more and know more than we had previously assumed.” He also added that both companies “have more respect for our achievements than we thought.”

Google has been testing self-driving cars since 2012 and Daimler’s luxury brand, Mercedes-Benz, followed with an S-Class that drove 64 miles on its own. Since then, Google has built its own prototype vehicle instead of using existing cars, while Mercedes has implemented semi-autonomous features in its production vehicles.

SEE ALSO: Google Turning Self-Driving Car Division to Standalone Company

Although Apple still hasn’t confirmed that it is working on its own car project, rumors have been been ongoing for years that a move is imminent. It’s basically an open secret that Apple will debut a car in the future.

Zetsche and a handful of senior managers met around 70 companies companies in Silicon Valley in their recent visit. “There were concrete talks,” he said. “I will not say anything about the content. It was not just about the fact that there is an innovative spirit in the Valley. We know that already. We wanted to see what drives it, and all the things that can be created from it.”

[Source: Reuters]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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