Nissan Pays Its Respects to American Pickups in New Titan Ad
Nissan has released a new ad for the Titan that takes a different approach than most.
Rather than stating why the Titan is better than the competition, the commercial runs with a ‘standing on the shoulders of giants theme’ and eventually thanks Chevrolet, Ford and Dodge for laying the groundwork for pickup trucks in the U.S.
“To those who have come before us — Chevy, Ford, Dodge — thank you,” says the narrator in the spot while images of classic pickup trucks flash on screen. Comparisons are made to fire fighters, coaches and parents,“whose shoulders we stand upon to see how much further we can go,” says the narrator.
SEE ALSO: Poll: 2017 Ford Raptor or Nissan Titan Warrior Concept
“We understand that you have to show respect to earn respect with truck buyers, and with the all-new TITAN XD we now are here to compete,” said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc.
The commercial was aired during the national college football championship game and Nissan says that it will rerun the ad during the super bow.
You can watch the spot below.
Discuss this story at our Nissan Titan XD Forum
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
More by Stephen Elmer
Comments
Join the conversation
This was a great, and unexpected, spot. Love it!