Hyundai Creepily Attaches an Engine to a Human in Super Bowl Ad
Hyundai isn’t letting off the gas for the 2016 Super Bowl.
The Korean automaker has released its fourth Super Bowl commercial, a 60-second spot that will be shown during the pre-game show. Titled “Better,” the ad follows the life of a boy from birth through adulthood as he strives to make the world a better place. It’s just a bit creepy that the boy has an engine attached to his body throughout the ad.
According to Hyundai, the commercial is the first ad in the company’s new branding campaign, which captures Hyundai’s mission to make its vehicles and the entire consumer experience better.
SEE ALSO: Hyundai Previews Future of Design with Vision G Coupe Concept
The commercial joins three others that Hyundai has released so far for this year’s Super Bowl. The first two ads focus on the Hyundai Elantra with one starring actor Ryan Reynolds while another has debuted featuring Kevin Hart and the Hyundai Genesis sedan. This one shines the spotlight on the Vision G Coupe concept.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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hmm...a V8 that runs without cylinder heads