These Are the Best Rated Automakers According to Car Shoppers Staff
by Staff

In a rapidly evolving automotive landscape, customer satisfaction plays a pivotal role in determining an automaker's success. The J.D. Power 2023 U.S. Sales Satisfaction Index (SSI) Study has recently unveiled the top 10 mainstream automakers that excel in providing exceptional customer satisfaction. These brands have managed to stand out in a competitive market, with Buick leading the pack for the second consecutive year.

Buick - Leading the Way

Buick secures the top spot among mainstream brands, boasting a remarkable score of 824 in the J.D. Power 2023 SSI Study. This achievement highlights Buick's commitment to delivering an outstanding car-buying experience to its customers.

GMC - A Strong Contender

GMC closely follows Buick, with an impressive satisfaction score of 821. This brand has consistently performed well, reflecting its dedication to meeting customer expectations.

Chevrolet - A Trusted Choice

Chevrolet earns a commendable satisfaction score of 812, solidifying its position as a reliable and customer-oriented automaker. The brand continues to resonate with a wide range of buyers.

Mitsubishi - A Surprising Entry

Mitsubishi is a pleasant surprise on the list, sharing the third spot with Chevrolet, both scoring 812. Mitsubishi's focus on improving its customer experience has evidently paid off.

Subaru - A Niche Appeal

Subaru's unique offerings have garnered a dedicated customer base, resulting in a satisfaction score of note in the J.D. Power study. While not in the top spot, Subaru's commitment to its customers is evident.

Jeep - Adventure and Satisfaction

Jeep, known for its rugged and adventurous vehicles, ranks well in the mainstream segment with a notable satisfaction score. Customers appreciate the brand's unique appeal.

Dodge - Delivering on Performance

Dodge's focus on performance-oriented vehicles has resonated with buyers, contributing to its strong satisfaction ranking. The brand offers a range of exciting options for its customers.

MINI - Compact and Satisfying

MINI, known for its compact and stylish cars, secures a spot in the top 10 mainstream brands for customer satisfaction. Its unique designs and features cater to a niche audience.

Nissan - A Trusted Name

Nissan's long-standing presence in the automotive industry reflects its commitment to customer satisfaction. While facing increasing competition, the brand continues to meet customer expectations.

Ford - A Familiar Face

Ford, a household name in the automotive world, rounds up the top 10 mainstream brands for customer satisfaction. Known for its diverse lineup, Ford remains a popular choice among buyers.

The 2023 J.D. Power SSI Study sheds light on the evolving dynamics of the automotive industry. As the effects of the pandemic recede, customers are witnessing improvements in the vehicle purchase process, with growing new-vehicle inventory and moderating prices contributing to increased satisfaction levels. Overall customer satisfaction has risen to 793, up from 786 in the previous year.

Of note, this list is specific to mainstream brands. The top 10 ranking automakers amongst premium brands are, from 1-10: Porsche, Infiniti, Alfa Romeo, Lincoln, Volvo, Jaguar, Cadillac, Mercedes, Land Rover and Acura.

Despite these improvements, challenges remain. The study highlights the ongoing disparity in satisfaction between owners of internal combustion engine (ICE) vehicles and electric vehicle (EV) owners. ICE vehicle owners report higher satisfaction levels, emphasizing the need for automakers and dealerships to enhance the EV buying experience.

Furthermore, the study underscores the significance of salesperson expertise and customer education, particularly in the EV segment. Dealerships need to focus on better informing EV buyers about maintenance requirements and charging processes to bridge the satisfaction gap.

In conclusion, customer satisfaction is paramount in the automotive industry, and the top 10 mainstream automakers identified in the J.D. Power 2023 SSI Study have demonstrated their commitment to providing an exceptional car-buying experience. As the industry continues to evolve, these brands serve as exemplars of customer-centric approaches, striving to meet and exceed the expectations of today's discerning buyers.

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This article was co-written using AI and was then heavily edited and optimized by our editorial team. Staff Staff

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2 of 3 comments
  • William Holden William Holden on Nov 09, 2023

    "Buick . . . . boasting a remarkable score of 824 in the J.D. Power 2023 SSI Study." probably because they've only sold 824 cars. Ya just don't see many Buicks !

    • David David on Nov 09, 2023

      No kidding! How are they still in business?

  • Gch81924079 Gch81924079 on Nov 15, 2023

    Buick sells more cars in China than Chevrolet’s and many other Asian models, European cars, as well/ FYI.🙂